During my tenure at Morprime Industries, I had the privilege of creating an array of designs for an exclusive Nike collection commemorating their 50th anniversary. The themes of the collection were thoughtfully derived from the team's shared interests, notably the technology of footwear, vintage branding aesthetics, and science fiction influences. In addition, the designs paid respectful homage to Nike's rich history within UK culture, particularly drawing inspiration from iconic Air Max models.
This collection consisted of designs for posters, stickers, a collectible figure and embroidery patches. Each element was meticulously developed to encapsulate the essence of Nike's legacy while incorporating contemporary design elements.
